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40 and Fabulous

40&Fabulous

Your Style | Your Way

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40 and Fabulous

Your Style | Your Way

Effortless Style for Women Aged 40 and Older

The End of Season Sale is now on!

  • Sale Product on sale
    100% cotton dress
    Betty Button Shirt Dress, Orange Paint Brush
    R1399,00 Original price was: R1399,00.R999,00Current price is: R999,00.
    Read more
  • Sale Product on sale
    100% cotton dress
    J-Lo Dress, Dark Coral
    R1399,00 Original price was: R1399,00.R999,00Current price is: R999,00.
    Read more
  • Sale Product on sale
    Cotton dress
    J-Lo Dress, Apple green and white
    R1399,00 Original price was: R1399,00.R999,00Current price is: R999,00.
    Read more
👉 click here to see what is on sale

Our Top Picks

  • Sale Product on sale
    rayon wrap dress
    Wrap dress
    R899,00 Original price was: R899,00.R650,00Current price is: R650,00.
    Read more
  • Sale Product on sale
    100% cotton dress
    Sassy sleeve dress
    R899,00 Original price was: R899,00.R650,00Current price is: R650,00.
    Read more
  • Sale Product on sale
    100% cotton tunic
    Tamara Tunic Dress
    R699,00 Original price was: R699,00.R520,00Current price is: R520,00.
    Read more
get your fabulous on!
40 and Fabulous

Style that works for you

Allowing you to feel Fabulous, no matter your age.


Your body

It seems as if the Fashion Industry has forgotten about the mature woman. But no more!
With 40&Fabulous you are the core of our business!

EVERY decision is made with you in mind and how it will work for you and with you.





your style

Not everyone has the same style. And not everyone wants the same “show-stoppers” or styles that are designed for the “more mature/older” woman (i.e. you know those styles our grannies wore?).

To be honest – some of the styles make us feel (and look) older, when we definitely don’t feel or look it! And with this in mind, 40&Fabulous wants to create pieces that will enhance and build on your style.

Your input

With YOUR input, we will be creating high-quality pieces that will last more than one season. You will be able to style it with other items in the range (or in a previous range) AND style it with what you already have.

And most important of all – you will tell us what works and what does not and with your input, we will change our designs to give you what you want.


Your Fabulous Starts here

You tell us what works and we make it happen!


You create

You create your story. We listen and help you on your way.
We also want YOUR feedback to make sure our pieces work, so please make sure to let us know what works and what does not.

make it work for you!

What do others say?

Take a look at what our Customers are saying


December ’22: Thank you Joey Storm
for this Fabulous Review!
  • Great service and a superb product.

    Carla Dewet Avatar Carla Dewet
    November 8, 2022

    Bought some items from 40&Fabulous and love the fact that it is 100% cotton. It is also very helpful that I could see what the actual sizes were before I purchased

    Hilda Strydom Avatar Hilda Strydom
    November 8, 2022
40 and Fabulous

This is us

Want to know a bit more about us and why we do what we do?


Why 40&Fabulous is for you

40&Fabulous is the place where we are effortlessly stylish. We don’t focus on fast fashion. We focus on slow style. We are a small, proudly South African business. We believe in community and produce all our items in South Africa and would love for you to join us on our journey. Continue Reading

Continue Reading Why 40&Fabulous is for you

Our Story

Our story started when I was still studying. I always knew I wanted to have my own business, but nothing ‘spoke’ to me. And then came my 40’s and all its fabulous challenges;-) And I finally knew! Continue Reading

Continue Reading Our Story

Images courtesy of Silverfox Managament Group

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Your Fabulous Starts here

40&Fabulous

Copyright © 2025 · 40AndFabulous | Founded in 2020 · Created in 2022

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