Our story started when I was still studying. I always knew I wanted to have my own business, but nothing ‘spoke’ to me.
And then came my 40’s and all its fabulous challenges😉 And I finally knew!
As with most women, our metabolism slows down when we enter our 40’s and we start having some issues finding things to wear.
Not only that, the fashion industry has sort of forgotten about us and loves to cater to the younger, slimmer, more flesh-sharing generation and we are sometimes left out in the cold.
Hitting 40
Hitting 40, we are also a bit pickier as know what we like and don’t. And on top of this, 2020 happened and we knew we like comfort!
We also know we don’t want to follow the latest fashion trends, as we want our clothes to last and on top of that, the trends don’t fit us anymore. It also does not always cater to our little ‘pooches’.
And if that was not enough, we also bloat a bit more. And who wants to purchase a pair of pants just to allow for the bloating for a few days a month or a few weeks a year? And my personal pet hate is that the majority of clothing is made from polyester which is not that kind to us when we have a ‘small’ hot flush episode.
And so 40&Fabulous was born
Due to all of these irritations I experienced when trying to find just one pair of pants (that weren’t a pair of jeans), the idea was born to rather create it.
And as most of these small challenges crop up after we have reached 40, the idea and name of 40&Fabulous were born.
Yes, we might be 40 (with all the accompanying challenges), but we can still be fabulous!
