40&Fabulous is the place where we are effortlessly stylish. We don’t focus on fast fashion. We focus on slow style.
We are a small, proudly South African business. We believe in community and produce all our items in South Africa and would love for you to join us on our journey.
Your style, your way
We want to create a community where you will feel welcome and accepted and where we can share our stories without judgment.
Our mission is to create a safe space where we can give advice and support to one another and be supported for whoever we are and wherever we are in our journeys.
But 40&Fabulous wants to be more than that. Your likes and dislikes are actively asked for, as this will help us in developing items that will work for you and with you.
So don’t be afraid to give us your opinion as we WANT your feedback and input to guide us in providing you with pieces that fit into your style, your way.
Attention to detail and quality
We focus on quality workmanship with attention to the small details, e.g:
- Prewashed fabrics to ensure it does not shrink after the first wash
- Natural fabrics or fabric blends to minimize our impact as well as decrease the time you spend on caring for your items
- High-quality fabrics that will ensure it lasts longer than 1 season
- Detailing of all pieces, like extra buttons or different trims
- Double stitching and extra material at seams to ensure seams do not come apart
- Designing future pieces to fit in with current and past collections to allow you to optimise and fit into that which you already have
- Longer lengths, allowing it to fit more body types
We really want you to love what you wear and be comfortable in it. And for that reason, we have put a lot of thought into planning what we take to market. We want you to want to wear it again and again, and know that it will last you more than just a season.